What is the Alberta the World Needs to See?

Michael Adams

President, Environics

Michael-AdamsMichael Adams is the president of the Environics group of research and communications consulting companies which he co-founded in 1970.

Mr. Adams is also the author of six books, including: Sex in the Snow: Canadian Social Values at the End of the Millennium (1997); Fire and Ice: The United States, Canada and the Myth of Converging Values, (2003); and Unlikely Utopia: The Surprising Triumph of Canadian Pluralism (2007). Fire and Ice won the prestigious 2003/04 Donner Prize for the best book on Canadian public policy and was selected in the fall of 2005 by the Literary Review of Canada as one of the 100 most important books ever published in the country.

In his most recent book, Stayin’ Alive: How Canadian Baby Boomers Will Work, Play, and Find Meaning In the Second Half of Their Adult Lives (Penguin, November 2010), Michael reflects on the changes Baby Boomers have brought about in Canadian society—and the changes that are yet to come. In chapters on family, health, technology, politics, retirement, meaning, and death, Adams shows that the over nine million Canadians born between 1946 and 1965 are anything but uniform.

In addition to his books, numerous articles, and commentary in the broadcast media, Michael Adams makes frequent presentations at conferences, seminars and annual meetings.

In 2006, Michael founded the Environics Institute for Survey Research, a non-profit entity whose mission is to sponsor relevant and original public opinion, attitude and social values research related to issues of public policy and social change. The Environics Institute seeks to survey those not usually heard from, using questions not usually asked. To date, the Institute’s projects have included the first ever major survey of Canadian Muslims as well as the ambitious Urban Aboriginal Peoples Study (UAPS) that sought to illuminate the experiences, values, identities and aspirations of Inuit, Metis, and First Nations people living in Canada’s cities.

Michael Adams holds an Honours B.A. in Political Science from Queen's University (1969) and a M.A. in Sociology from the University of Toronto (1970) and was named as one of the 100 most influential people in Canadian communications according to Marketing Magazine’s Power List 2005. In 2008 Michael Adams was appointed to the Ontario Premier’s Climate Change Advisory Panel and was made a Fellow of the Marketing Research and Intelligence Association, the highest honour which can be bestowed upon a member, for his contribution to marketing and survey research in Canada. In the spring of 2009, he received an honorary Doctor of Letters from Ryerson University in Toronto.

Outside the field of research consulting, Michael has a variety of other interests including, since 1990, partnership in the Robert Craig Winery in Napa Valley, California, which has been rated by The Wine Spectator as one of the top 25 wineries in California.

In 2006, he inaugurated the Michael Adams Creative Writing Scholarship at his former high school, North Albion Collegiate, in Rexdale.  The graduating student judged to have written the best personal essay is awarded first year tuition at an Ontario college or university

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